Mom and Diane

Here is a shout out to all the special senior living employees who are working on Christmas this year.  Every Boomer child who cares about his or her parent appreciates your dedication.

You may be cooking or serving the grand holiday buffet in an Independent Living Community, passing medications in an Assisted Living Community, calming anxiety in a Memory Care Community or providing 24-hour care in a Skilled Nursing – Thank You!

This Christmas, my mom is in Freedom Village Health Care Center.  When I visited her on Thanksgiving morning, I saw smiles and joy in the eyes of the skilled nursing staff.  Today, I am grateful that quality staff surrounds her and that she will be savoring her favorite coffee on Christmas morning.

Are you working on Christmas this year?  Share your community name and what you do!  Let’s spread some Christmas cheer!

Diane Twohy Masson is the author of “Senior Housing Marketing – How to Increase Your Occupancy and Stay Full,” available at Amazon.com with a 5-star rating.  The book is required reading at George Mason University as a part of its marketing curriculum.  Within this book, the author developed a sales & marketing method with 12 keys to help senior living providers increase their occupancy.   Masson developed this expertise as a marketing consultant, sought-after blogger for senior housing and a regional marketing director of continuing care retirement communities in several markets.  She has also been a corporate director of sales and a mystery shopper for independent living, assisted living, memory care and skilled care nursing communities in multiple states.  Most recently Masson was recruited to consult for two debt-free Continuing Care Retirement Communities in Southern California – Freedom Village in Lake Forest and The Village in Hemet, California.  Interestingly, this career started when she was looking for a place for her own mom and helped her loved one transition through three levels of care.

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