5 Tips! Go Hawks!
Five sales at one Continuing Care Retirement Community (CCRC) in one week! Are you and your team hitting these numbers? How is it possible? Here are a few tips:
- Have a sales retreat to appreciate your senior living sales team and make them feel valued. Have you taken the time to do this or are you too busy to “waste” a day of work? It could be the most important day to improve the sales team’s attitude and turn around your occupancy.
- Our retreat focused on setting individual sales goals and building self-esteem and confidence.
- Each sales person was recognized for his or her achievements in 2014.
- The retreat created two types of energy: individually and with the team. This energy blossomed into momentum.
- Have you created a marketing plan that brings new people to your senior living community on a regular basis?
- Does your team call back every tour the next day even if they say, “I’m not ready yet.”?
- Is your entire operational team focused on first impressions of guests and prospective residents?
- Are your residents 100% satisfied and sharing their enthusiasm with prospective residents?
Focus on these five tips and watch your occupancy increase for 2015.
Diane Twohy Masson is the author of “Senior Housing Marketing – How to Increase Your Occupancy and Stay Full,” available at Amazon.com with a 5-star rating. The book is required reading at George Mason University as a part of its marketing curriculum. Within this book, the author developed a sales & marketing method with 12 keys to help senior living providers increase their occupancy.
“Your Senior Housing Options,” will be coming soon to Amazon.com. If you sign up for my weekly newsletter on the right side of this blog, you will be notified when my new book becomes available. Check out my new website: Tips2Seniors.com or please follow me on Facebook.
I love these ideas. I will try each one.
We can help CCRC’s achieve Tip #2 (for free!).
Keeping Us Safe is a national organization that helps older drivers and their families when an aging parent’s driving skills become challenged as a result of the natural aging process.
Among our array of services, we offer two, 1-hour group presentations to the public:
1) A Safe Drive Through the Aging Process (meant for older drivers themselves), and
2) Adults with Aging Parent Drivers
These presentations are delivered by one of Keeping Us Safe’s Certified “Beyond Driving with Dignity” Professionals, typically at no charge to you (the hosting CCRC) or to the public.
Working with your local BDD Professional to host our “Adults with Aging Parent Drivers” presentation is an excellent way to get potential client families into your facility. Again, there is no charge to you.
More information on our presentations is available at: http://keepingussafe.org/speaker.htm
Again, hosting one of these presentations is an excellent way to get adult children into your building, at no charge to anyone. The program is very positive, is typically well-attended and has also earned the positive attention of local media outlets because of the value the program offers to the community.
To learn more about the opportunity, call us at 877-907-8841 or email us directly at info@keepingussafe.org.
Thank you for your time and consideration,
Matt Gurwell
Founder, Keeping Us Safe
Time proven,and effective points.
Thanks!!
#2 Have you created a marketing plan that brings new people to your senior living community on a regular basis?
It seems like when we have an event, whether it is at our community, a restaurant, or a hotel, we get many of the same faces. We are now finding out most of them have no intention of moving from their home. We have had Senior scam programs, put on by the Atty General, different entertainers, informational seminars about our community etc. Seems most just want a free meal. My question is, what are some of the types of events you hold, and what to do about the repetition of non buyers showing up.
Hi Tom,
You have a ton of great questions. The lengthy answers are in my book, “Senior Housing Marketing – How to increase Your Occupancy and Stay Full.” There is a whole chapter on event ideas, how to put them on and what results to expect. I may write a blog post about it soon. So stay tuned. Diane