by Diane Masson | Jan 4, 2015
Are you ready for a high-occupancy New Year? Did you hit your sales and occupancy goals for 2014? Congratulations, if you did. If you did not, draw a line in the sand and start over for 2015.
Here are five goal-setting tips for you and your senior living sales team:
- Have a goal meeting with yourself and then with your boss.
- What is the budgeted occupancy?
- Do you have enough walk-in traffic and leads in your database to generate the sales you need?
- Should you create some events to bring in new faces?
- Are you proud of the first impressions of your senior living community?
- What is your competition doing? Have a plan to differentiate yourself from them. Remember, no negative…
- Determine your “A,” “B,” and “C” players (the definition of “A,” “B,” and “C” players is HERE) and what each of their sales goals will be.
- Meet individually with each of your sales people. “A” players will automatically believe they can hit the 2015 goal. “B” players will believe after you individually coach and believe in him or her. “C” players will usually whine or complain about the goals. (Your coaching may turn them around or you may need to let them go if they don’t want to WORK to hit the goals.)
- Have a kick off meeting for the New Year or a marketing retreat. Acknowledge ALL good and great sales performance from 2014. Your “A” people will love the recognition. “B” people will be proud of their accomplishments. Everyone will thrive in this format and feel supported in achieving their personal and team sales goals for 2015.
- Implement a weekly and monthly tracking system to determine if your team members are on track or need additional coaching support.
Good luck and have a great 2015!
Photo credit: www.stylipics.com
Diane Twohy Masson is the author of “Senior Housing Marketing – How to Increase Your Occupancy and Stay Full,” available at Amazon.com with a 5-star rating. The book is required reading at George Mason University as a part of its marketing curriculum. Within this book, the author developed a sales & marketing method with 12 keys to help senior living providers increase their occupancy. Masson developed this expertise as a marketing consultant, sought-after blogger for senior housing and a regional marketing director of continuing care retirement communities in several markets. She has also been a corporate director of sales and a mystery shopper for independent living, assisted living, memory care and skilled care nursing communities in multiple states. Currently, Masson is setting move-in records as the regional marketing director of two debt-free Continuing Care Retirement Communities in Southern California – Freedom Village in Lake Forest and The Village in Hemet, California. Interestingly, this career started when she was looking for a place for her own mom and helped her loved one transition through three levels of care.
© Marketing 2 Seniors| Diane Twohy Masson 2014 All Rights Reserved. No part of this blog post may be reproduced, copied, modified or adapted, without the prior written consent of the author, unless otherwise indicated for stand-alone materials. You may share this website and or it’s content by any of the following means: 1. Using any of the share icons at the bottom of each page. 2. Providing a back-link or the URL of the content you wish to disseminate. 3. You may quote extracts from the website with attribution to Diane Masson CASP and link https://www.marketing2seniors.net For any other mode of sharing, please contact the author Diane Masson.
by Diane Masson | Dec 28, 2014
What a sad circumstance for seniors to be alone during the holidays. Is the isolation voluntary or involuntary? My poor mom has ecoli and was put into isolation at her skilled nursing community. Everyone has to wear a gown, gloves and a mask to enter her room. She will NOT get to dine with her fellow residents for four more days. Fortunately, she is more than halfway through her antibiotic and feels good now. She was in great spirits today and even invited me to stay for lunch!
Some seniors become isolated as they age in their home like my in-laws. They refuse to move to a retirement community. Both have dementia and neither of them drives. They are 100 percent dependent on one local son to bring them groceries, take them to the doctor and socialize with them. Is this enough human interaction? I don’t think so.
Other seniors determined to stay at home, use home care and become dependent on a single caregiver. Is this a healthy life? The rest of us interact with 10 or 20 people a day. What happens when someone only interacts with one person, day after day, month after month? Many years ago, my mom was in this situation and it was when the memory issues began.
Every senior faces a choice to plan ahead by moving to a senior living community or wait until a health care crisis and live with the consequences. I hope and pray that more seniors chose multiple human interactions by moving to a senior living community. My mom started to thrive again after she moved to assisted living. My in-laws could thrive again too, but they refuse.
My mom is in a good place and will see quite a few different staff during her isolation. My in-laws are 1000 miles away and will be in a lonely house for the holidays. The house can’t talk to them, smile at them or buy them groceries.
Diane Masson’s new guide book for seniors, “Your Senior Housing Options,” will be will be coming soon to Amazon.com. If you sign up for my weekly newsletter on the right side of this blog, you will be notified when my new book becomes available. Check out my new website: Tips2Seniors.com or please follow me on Facebook.
“Your Senior Housing Options,” is dedicated to my mother, whose stories are peppered throughout. Being her advocate for over ten years has taught me to be a better person. My mom has dementia, but I am truly blessed that she still calls me by name. Her smile and joy inspires me to see the positive side of life. It makes me want to reach out and help seniors and their families make better choices today so they can have more secure long-term care plans tomorrow.
by Diane Masson | Dec 21, 2014
My Mom’s Christmas Throw Blanket
When I brought my mom a Christmas gift from my brother and sister-in-law, she had no recognition on her face as she read the tag. My mom’s vascular dementia is stopping her from connecting her son’s written name with his face. That part of her brain is gone. So what do you do?
Does your mom or dad have dementia? Are they still at home or residing in an assisted living, memory care or skilled nursing community? My mom has had dementia for 12 years and has lived in skilled nursing care for 19 months. She cannot remember anything and only speaks clearly about 30 to 50 percent of the time.
My recommendation is to give a photo of yourself with your gift. Attach your photo directly to the gift. Your parent has a better chance of recognizing you in the photo than knowing who you are by reading a gift tag.
Here are 10 dementia gift ideas:
- A soft lap blanket – I gave my mom a small Christmas blanket and it was a homerun. Every time she sees it, she touches it and comments on the softness. My intention was giving a functional gift (keeping her warm) and an easy way for her to recognize the holiday season. It has really worked, because last night she talked about Christmas on her own.
- A manicure or hand massage – Hopefully this can be performed by you? It is a way to connect physically, so they can feel your presence and love. My mom loves having her nails done.
- A sweater – A nice red sweater or sweatshirt is always a hit. They like to feel the texture of different clothes. It keeps them warm. Their caregiver will dress them in the sweater and then keep reminding them that it is Christmas time. The red color seems to help the mood of the caregiver, which is always a bonus.
- Soft socks – If your mom or dad has swollen ankles, normal socks can feel binding. I get those soft stretchy socks you find in airports. They used to be easy for her to put on herself. Now she needs a caregiver to dress her.
- A holiday balloon – My mom used to read the paper daily to know the day and the year. Now, I put up seasonal balloons in her room, so she can know it is her birthday, Thanksgiving, Christmas, etc.
- A small fake tree with ornaments – If your parent still lives at home, maybe you can decorate for them? If they live in assisted living, memory care or skilled nursing care a tree always feels like home. Many communities cannot legally allow a real tree because of licensing, so be sure to ask.
- A ham – If your parent still lives at home, this is an awesome gift. They can heat the ham or eat it cold. They can make numerous meals out of it including sandwiches or with scrambled eggs. Yum!
- Bring lunch to them or go out to eat – Everyone gets sick of their own cooking or the community’s cooking. Something different and special is always a hit. The best part is spending time dining with you.
- An animated animal – If your parent still lives at home with a pet, then bring a gift for Fido or Fluffy. But if your parent lives in an assisted living, skilled nursing or memory care community a fake moving pet is outstanding. My mom has several fake cats and they completely enamor her, make her smile and laugh out loud. Pets are wonderful.
- The very best gift you can give is an hour of your time. Nothing is more important than spending a little quality time together.
Gift giving needs to be adjusted to the level of care and to the severity of your parent’s dementia. Good luck and share your other gift tips in the comment section.
Diane Masson’s new guide book for seniors, “Your Senior Housing Options,” will be will be coming soon to Amazon.com. If you sign up for my weekly newsletter on the right side of this blog, you will be notified when my new book becomes available. Check out my new website: Tips2Seniors.com or please follow me on Facebook.
“Your Senior Housing Options,” is dedicated to my mother, whose stories are peppered throughout. Being her advocate for over ten years has taught me to be a better person. My mom has dementia, but I am truly blessed that she still calls me by name. Her smile and joy inspires me to see the positive side of life. It makes me want to reach out and help seniors and their families make better choices today so they can have more secure long-term care plans tomorrow.
by Diane Masson | Dec 14, 2014
Sales offer each of us constant rejection. It takes a strong person to overcome 18 noes to gain two yeses. Some have it in their DNA to power through tough times and others don’t.
- When you are achieving or exceeding the sales occupancy goals – life is good.
- Missing sales goals can be painful and agonizing. Will you be fired?
How do you get back on track achieving sales and start boosting a plummeted self-esteem?
- Work on your self-talk. Keep that tape running in your head on a positive channel. If you can’t shut down your internal negative chatter try step two.
- Listen to positive sales CDs or tapes on your way to and from work. Zig Zigler, Tom Hopkins and Brian Tracy are always great choices to boost your spirits and inspire you with sales ideas.
- Make a decision to be grateful. Think of five things in your life that you are thankful for each morning.
- Find an encouraging mentor to be your cheerleader several times per week.
- Pray to find joy in helping a senior today. You can improve the life of a senior who is isolated in his or her home.
- Read a 25 second poem and get an instant attitude adjustment here.
What have you done to turn your attitude positive? Will you share your tips in the comments so others can benefit?
Diane Twohy Masson is the author of “Senior Housing Marketing – How to Increase Your Occupancy and Stay Full,” available at Amazon.com with a 5-star rating. The book is required reading at George Mason University as a part of its marketing curriculum. Within this book, the author developed a sales & marketing method with 12 keys to help senior living providers increase their occupancy. Masson developed this expertise as a marketing consultant, sought-after blogger for senior housing and a regional marketing director of continuing care retirement communities in several markets. She has also been a corporate director of sales and a mystery shopper for independent living, assisted living, memory care and skilled care nursing communities in multiple states. Currently, Masson is setting move-in records as the regional marketing director of two debt-free Continuing Care Retirement Communities in Southern California – Freedom Village in Lake Forest and The Village in Hemet, California. Interestingly, this career started when she was looking for a place for her own mom and helped her loved one transition through three levels of care.
© Marketing 2 Seniors| Diane Twohy Masson 2014 All Rights Reserved. No part of this blog post may be reproduced, copied, modified or adapted, without the prior written consent of the author, unless otherwise indicated for stand-alone materials. You may share this website and or it’s content by any of the following means: 1. Using any of the share icons at the bottom of each page. 2. Providing a back-link or the URL of the content you wish to disseminate. 3. You may quote extracts from the website with attribution to Diane Masson CASP and link https://www.marketing2seniors.net For any other mode of sharing, please contact the author Diane Masson.
by Diane Masson | Dec 7, 2014
A special shout out to those of you who shared around the clock home care costs from New York, Boston, North Carolina, Florida, Tennessee, Utah, Ontario, and California. Those home care prices are listed in the comments of my blog post from last week, “Reputable Home Care Costs.”
There are a lot of fly by night home care companies and I am trying to provide accurate around the clock home care “live-in” pricing for my new book that is scheduled to be out in January.
The title of my new book has been updated to, “Selecting Senior Housing – Your Proactive Guide.”
Results for around the clock “live-in” caregivers:
- New York – $15,168 a month
- Boston – $9,300 – $10,075 a month
- North Carolina – $13,764 – $17,856 a month
- Florida – $12,276 a month
- Nashville, Tennessee – $11,160 – $22,320 a month
- Salt Lake City, Utah – $12,240 – $14,570
- Ontario – $18,600 – $21,576
- Sacramento, CA – $12,400
- San Francisco, CA – $11,532 – $20,088
If any other senior living professionals would like to your city and state home care prices for “live-ins,” please add it to the comment section below. Please remember, the home care prices are for two – 12 hour shifts or three – eight hour shifts only. Thanks!
“Selecting Senior Housing – Your Proactive Guide,” will be coming soon to Amazon.com. If you sign up for my weekly newsletter on the right side of this blog, you will be notified when my new book becomes available. Check out my new website: Tips2Seniors.com or please follow me on Facebook.
Diane Twohy Masson is the author of “Senior Housing Marketing – How to Increase Your Occupancy and Stay Full,” available at Amazon.com with a 5-star rating. The book is required reading at George Mason University as a part of its marketing curriculum. Within this book, the author developed a sales & marketing method with 12 keys to help senior living providers increase their occupancy. Masson developed this expertise as a marketing consultant, sought-after blogger for senior housing and a regional marketing director of continuing care retirement communities in several markets. She has also been a corporate director of sales and a mystery shopper for independent living, assisted living, memory care and skilled care nursing communities in multiple states. Currently, Masson is setting move-in records as the regional marketing director of two debt-free Continuing Care Retirement Communities in Southern California – Freedom Village in Lake Forest and The Village in Hemet, California. Interestingly, this career started when she was looking for a place for her own mom and helped her loved one transition through three levels of care.
© Marketing 2 Seniors| Diane Twohy Masson 2014 All Rights Reserved. No part of this blog post may be reproduced, copied, modified or adapted, without the prior written consent of the author, unless otherwise indicated for stand-alone materials. You may share this website and or it’s content by any of the following means: 1. Using any of the share icons at the bottom of each page. 2. Providing a back-link or the URL of the content you wish to disseminate. 3. You may quote extracts from the website with attribution to Diane Masson CASP and link https://www.marketing2seniors.net For any other mode of sharing, please contact the author Diane Masson.
Are you ready for a high-occupancy New Year? Did you hit your sales and occupancy goals for 2014? Congratulations, if you did. If you did not, draw a line in the sand and start over for 2015.
