Learn valuable tips to differentiate quality retirement communities from mediocre ones in an interview with author and senior housing expert, Diane Masson.
Answers for seniors, adult children and family members in “Your Senior Housing Options,”authored by Diane Masson. It’s available on Amazon.com with a 5-star rating.
Did you share a holiday dinner with a struggling senior? Have the basics become difficult for your senior parent? Is there a little dementia? Learn how to have “The Talk,” with a senior from author Diane Masson.
Happy holidays from Diane Masson and Tips2Seniors.com
Do they prefer tea or coffee?
Last week the Tips2Seniors blog discussed: “Seniors in Denial, Relying on Friends and Family.” Every single one of us knows a senior who is struggling in their home. Some seniors silently suffer and others have a whole network of support from family and friends.
Ultimately when a loved one or neighbor tries to have “The Talk” with the senior it can have five typical results:
In my 17-year senior housing career, sons, daughters and spouses have asked me the same question, how do I have “The Talk.”
Here are my 7 Tips to have “The Talk.”
Depending on your senior, read it to them or you each read it on your own. Use the tips and advice in the book to find the best senior housing arrangement.
If this article struck a cord with you, please share it on social media to help a friend or neighbor going through a struggle with a senior.
Give the gift of knowledge: “Your Senior Housing Options,” is an easy read with illustrations. It walks seniors and their adult children through the costs and pitfalls of navigating senior housing and includes the “7 Deadly Sins of Searching for Senior Housing Options.”
News Flash: Diane Masson’s interview on Generation Bold Radio broadcasted on Sunday, December 6th on the BizTalkRadio Network syndicated to 33 stations across the country.
Diane Masson is a senior living expert who has authored two 5-star rated books sold through Amazon. Her new book is an all-encompassing answer guide for seniors called, “Your Senior Housing Options,” designed to help seniors navigate choices quickly. The second book was written for senior living professionals called, “Senior Housing Marketing – How To Increase Your Occupancy and Stay Full.” Reach out to her through her website: Tips2Seniors.com and read the weekly blog.
“I am not ready yet.” Illustration courtesy of, “Your Senior Housing Options” book.
Every single one of us knows a senior who is struggling in their home. Some seniors silently suffer and others have a whole network of support from family and friends.
Result: Senior falls often lead to fractured hips, 911 calls, skilled nursing care with physically therapy and needing 24/7 care.
Result: This can be effective until the senior says, “What are these pills for? I don’t want to take them.” Most family members are not there in person twice a day to make sure the senior ingests the pills.
Result: Neighbors get frustrated and burned out, spending every single night away from their own family for one year or more. This type of support can’t go on and on.
Result: Even if the daughter lives two hours away, this type of help eventually turns into every Saturday. If the daughter works full time, it can never be daily help, then what?
What is the answer to a senior struggling to manage in their home?
Result: It’s time to talk turkey with a senior.
There are five typical results in having “The Talk” with a senior:
In my 17-year senior housing career, my teams and I have helped thousands of seniors improve the quality of their life by making a planned move into an independent living, assisted living or Continuing Care Retirement Community. No one ever chooses memory care or skilled nursing, but those are options for many seniors (like my own in-laws) who waited too long and ended up in a health care crisis. Both my in-laws were hospitalized simultaneously in different hospitals and both their doctor’s told them they needed 24/7 care and could not return home. There was so much unnecessary suffering in my family and I don’t wish it on anyone. Such as my mother-in-law with dementia being given psychotropic medications (they don’t mix well). She has never been the same. Maybe my experiences can save you from a senior health care crisis?
Next week my blog will feature: 7 Tips to have “The Talk” with a Senior.
If this article struck a cord with you, please share it on social media to help others. If you have a friend or neighbor going through a struggle with a senior, let them know about next week’s blog.
Give the gift of knowledge: “Your Senior Housing Options” is an easy read with illustrations. It walks seniors and their adult children through the costs and pitfalls of navigating senior housing and includes the chapter on the “7 Deadly Sins of Searching for Senior Housing Options.”
News Flash: Diane Masson’s new interview on Generation Bold Radio will broadcast on Sunday, December 6th on the BizTalkRadio Network syndicated to 33 stations across the country.
Diane Masson is a senior living expert who has authored two 5-star rated books sold through Amazon. Her new book is an all-encompassing answer guide for seniors called, “Your Senior Housing Options,” designed to help seniors navigate choices quickly. The second book was written for senior living professionals called, Senior Housing Marketing – How To Increase Your Occupancy and Stay Full. Reach out to her through her website: Tips2Seniors.com and read the weekly blog.
What should this senior couple do? They sold their home that they could not manage any more and decided to move into an independent rental retirement community in Orange County, California. The couple has an income of $3,600 a month, but their monthly rent is $5,200. (The senior couple’s rent includes three meals a day, wellness classes, entertainment, housekeeping, transportation and etc.) So $1,600 is taken out of their savings for rent on a monthly basis, plus they still have to pay for telephone, Internet, hair styling, car bills, pharmaceuticals, insurances and possibly even gifts and travel.
This senior couple is just one example. Their plight is not uncommon. Thousands of seniors are concerned that their meager savings are eroding too quickly.
What happens when a senior needs assisted living? How will they afford it? What if one of them has a debilitating stroke and needs long-term skilled nursing? On a nationwide basis, it averages $80,000 a year.
Are you aware that board and care homes in Orange County California recently went up $1,000 to $1,500 a month because of the increase to minimum wage? Board and cares are the least expensive options for seniors needing assisted living type care. How will seniors afford the care now?
Social security is not increasing for seniors in 2016.
Costs for independent living, assisted living, memory care and Continuing Care Retirement Communities will continue to rise as food, utilities and minimum wage goes up. Most of these retirement communities are saddled with a 50 to 100 million mortgage. The residents will be making those interest payments too.
Here’s a tip: Ask what the history of the year-over-year monthly fee increases have been. What will it be in 2016? Some predictions are 5 – 8 percent increases? What have you heard?
It is getting tougher for seniors to make decisions and plan for their future.
Here’s another tip: Sometimes that one time investment at a Continuing Care Retirement Community ends up costing you less in the long run. Figure out the break-even point for you. Many offer you support if you outlive your resources. Ask lots of questions and do not rely on verbal promises of senior living sales people.
News Flash: Diane Masson’s new interview on Generation Bold Radio will broadcast on Sunday, December 6th on the BizTalkRadio Network syndicated to 33 stations across the country.
Diane Masson is a senior living expert who has authored two 5-star rated books sold through Amazon. Her new book is an all-encompassing answer guide for seniors called, “Your Senior Housing Options,” designed to help seniors navigate choices quickly. The second book was written for senior living professionals called, Senior Housing Marketing – How To Increase Your Occupancy and Stay Full. Reach out to her through her website: Tips2Seniors.com and read the weekly blog.
What’s better? What’s the senior housing spin?
My mother moved into a not-for-profit Continuing Care Retirement Community. That’s where I started my senior housing career. I sold the not-for-profit status as better and more mission driven than the money grubby for-profits, because that was what all the not-for-profits said and did.
I was naive for three reasons, because later I learned:
Then my senior housing career switched to for-profit. It can be pretty dog-eat-dog aggressive at some companies. It really varies in the senior living industry if the resident is number one or the stockholders are the primary concern. So you better find out before you consider moving there or working there.
If a sales person can’t hit the required sales numbers, you are simply fired at some for-profits. Maybe that’s why so many sales people are impersonal and just want to know if you are ready now? If a senior is not ready now, the sales person has no interest in calling a senior back after they have toured. This is sad, because most seniors need to come back several times before making a decision to move. A relationship needs to be built.
At for-profit senior living communities, most financial decisions go towards the benefit of the stockholders. But there are some amazing administrators that love, adore and would walk on hot coals for their residents and staff. So resident centered communities can vary by location and not the owner in my opinion.
There are actually two types of for-profits: Those on the stock exchange and boutique communities that are run by families or attentive owners. I am lucky to work for a for-profit that is run by attentive owners. They have the heart of a not-for-profit and are completely resident centered and mission driven.
The communities I represent do something very unique for Continuing Care Retirement Communities. They offer a Guarantee of Care for life, if a resident outlives their resources. Every resident has the same offer, it is not limited to 5 or 10 residents on a good Samaritan fund or foundation.
Do you agree with my analogies or am I completely off base? How would you evaluate the differences?
Your Senior Housing Options,” has a simplistic title, but what’s inside this new book can save a you months of research time. Hear Diane Masson’s interview of how her mother and in-law’s faced the pivotal decision to plan ahead or wait until a crisis. Learn the pitfalls from transitioning from your home to senior housing. Understand what questions to ask, insider tips and dirty secrets revealed. For weekly tips join at: Www.Tips2Seniors.com
Diane Masson has worked in senior housing for 17 years and is the regional marketing director for two debt-free Continuing Care Retirement Communities in Southern CA (Freedom Village in Lake Forest and The Village in Hemet). Her first book “Senior Housing Marketing – How to Increase Your Occupancy and Stay Full,” is being utilized by senior housing professionals across the country. Both her first book and second book, “Your Senior Housing Options,” have a 5-star rating on Amazon.com.