Marketing 2 Seniors | Resources
Marketing 2 Seniors is dedicated to helping stand-alone and multi-site senior living communities increase their occupancy—and stay full. To show that I really mean that, help is just an e-mail or a resource away.
Connect with Diane Twohy Masson and other senior living experts on LinkedIn
Join some senior housing groups on LinkedIn and learn more about what is happening on the national forefront of the senior living industry. Great groups to join:
CCRC’s – Continuing Care Retirement Communities
Turn Around Solutions for Senior Housing Sales and Marketing
Motivational Sales Books
Any Og Mandino book is a short inspiring read that will help your attitude become positive immediately. The Greatest Salesman in the World and the Greatest Salesman in the World Part II are classics. http://www.ogmandino.com/
How to Win Friends and Influence People by Dale Carnegie is another classic. Wikipidia says it is one of the best selling books of all times. http://www.amazon.com/How-Win-Friends-Influence-People/dp/0671723650
Jeffrey Gitomer is another author I enjoy. The Sales Bible is very useful as a training tool for your sales teams. http://www.gitomer.com/The-Sales-Bible-by-Jeffrey-Gitomer-pluSBS.html
Sales Websites and DVD’s
Tom Hopkins – Low Profile Selling is a DVD that I listen to every four times a year.
http://www.tomhopkins.com/c/low_profile_selling.html
Zig Ziglar – The Selling Difference is a DVD that I originally listened to in cassette tape, it’s a classic.
http://www.ziglar.com/shop/product_info.php/cPath/22/products_id/45
Websites and Organizations on Senior Housing
Leading Age (formerly AAHSA) is an association of 5,500 not-for-profit organizations dedicated to advancing policies, promote practices and conduct research that supports, enables and empowers people to live fully as they age. www.leadingage.org
AARP – www.aarp.org
Aging Services of Washington – www.agingwa.org
AHCA – American Health Care Association – As leading advocates in advancing quality in long term care, this site contains research, data, news and noteworthy events. www.ahcancal.org
ALFA – Assisted Living Federation of America – This website contains information on assisted living communities, research and programs. It’s an ideal place to learn more about long-term care choices. www.alfa.org
Alzheimer’s Association – Look at this website for a wide variety of resources and information about Alzheimer’s disease including warning signs, facts, diagnosis, treatments and all the latest research. www.alz.org
American Diabetes Association – www.diabetes.org
American Society on Aging – www.asaging.org
California Assisted Living Association – www.cala.org
NCAL – The National Center for Assisted Living – The National Center for Assisted Living – This organization is dedicated to serving the needs of the assisted living community through education, networking, advocacy and professional development. www.ncal.org
National Council on Aging – This organization’s website contains valuable information on aging, health, news and benefits for seniors. www.ncoa.org
National Institute on Aging – A great place to find all of the latest federal research and information on aging. www.nia.nih.gov
Senior Citizens’ Resources from USA.gov – This website contains a list of resources and services and information from the U.S. government. A great place to look for information on health, education, consumer protection, travel, laws and taxes that are important to seniors. www.seniors.gov
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