Marketing 2 Seniors | The Blog
with Author: Diane Masson
5 Tips to Achieve 5 Sales in One Week
5 Tips! Go Hawks!
Five sales at one Continuing Care Retirement Community (CCRC) in one week! Are you and your team hitting these numbers? How is it possible? Here are a few tips:
- Have a sales retreat to appreciate your senior living sales team and make them feel valued. Have you taken the time to do this or are you too busy to “waste” a day of work? It could be the most important day to improve the sales team’s attitude and turn around your occupancy.
- Our retreat focused on setting individual sales goals and building self-esteem and confidence.
- Each sales person was recognized for his or her achievements in 2014.
- The retreat created two types of energy: individually and with the team. This energy blossomed into momentum.
- Have you created a marketing plan that brings new people to your senior living community on a regular basis?
- Does your team call back every tour the next day even if they say, “I’m not ready yet.”?
- Is your entire operational team focused on first impressions of guests and prospective residents?
- Are your residents 100% satisfied and sharing their enthusiasm with prospective residents?
Focus on these five tips and watch your occupancy increase for 2015.
Diane Twohy Masson is the author of “Senior Housing Marketing – How to Increase Your Occupancy and Stay Full,” available at Amazon.com with a 5-star rating. The book is required reading at George Mason University as a part of its marketing curriculum. Within this book, the author developed a sales & marketing method with 12 keys to help senior living providers increase their occupancy.
“Your Senior Housing Options,” will be coming soon to Amazon.com. If you sign up for my weekly newsletter on the right side of this blog, you will be notified when my new book becomes available. Check out my new website: Tips2Seniors.com or please follow me on Facebook.
Quick tip to fill memory care – don’t use voicemail!
Which scenario describes your senior living community? I called three memory care communities in Seattle and got very different responses.
Community A – answered the phone in two rings. I shared my need to find immediate placement for my mother-in-law with Alzheimer’s. Their memory care was 100% full with a waiting list. Sandy was extremely helpful and suggested another community. Special shout out and thanks to Sandy! It is no surprise that you are full.
Community B – answered the phone within two rings, but mumbled something to me. I asked them to repeat it, because I did not understand one word. Then I shared my situation. The person said they would put me through to someone who would help me. Suddenly I was in a voicemail box. What? I left a full crisis message with my name and number. They have not called me back and it has been five days.
Community C – answered the phone within three rings. They heard my crisis story and said the person I needed to speak to was not available but they would text them regarding this emergency. The lady on the phone promised me that they would call me back that day. The admissions person called me back within an hour and we started working on a plan of action for my mother-in-law.
This is a real situation for my family to place my mother-in-law with Alzheimer’s immediately.
Congratulations to all three communities in Seattle, WA who all answered their phones within a couple of rings. Community B, put me through to a voicemail when I was in crisis mode. Are you kidding me? That is heartless. Take my name and number and have a real person call me back as soon as possible. The majority of people hang up when pushed into voicemail. Don’t use it.
Diane Twohy Masson is the author of “Senior Housing Marketing – How to Increase Your Occupancy and Stay Full,” available at Amazon.com with a 5-star rating. The book is required reading at George Mason University as a part of its marketing curriculum. Within this book, the author developed a sales & marketing method with 12 keys to help senior living providers increase their occupancy. Masson developed this expertise as a marketing consultant, sought-after blogger for senior housing and a regional marketing director of continuing care retirement communities in several markets. She has also been a corporate director of sales and a mystery shopper for independent living, assisted living, memory care and skilled care nursing communities in multiple states. Currently, Masson is setting move-in records as the regional marketing director of two debt-free Continuing Care Retirement Communities in Southern California – Freedom Village in Lake Forest and The Village in Hemet, California. Interestingly, this career started when she was looking for a place for her own mom and helped her loved one transition through three levels of care.
© Marketing 2 Seniors| Diane Twohy Masson 2014 All Rights Reserved. No part of this blog post may be reproduced, copied, modified or adapted, without the prior written consent of the author, unless otherwise indicated for stand-alone materials. You may share this website and or it’s content by any of the following means: 1. Using any of the share icons at the bottom of each page. 2. Providing a back-link or the URL of the content you wish to disseminate. 3. You may quote extracts from the website with attribution to Diane Masson CASP and link https://www.marketing2seniors.net For any other mode of sharing, please contact the author Diane Masson.
Hoarding Seniors and Walkers Don’t Mix
A hoarding senior who needs a walker is not a safe combination. As hoarders age, the clutter can make a senior fall. It can be practically impossible for an emergency crew to extract a fallen senior out of living room that is piled high with paper, extra furniture and trash. I know of a senior in my former senior living community that was wedged in between tiny pathways of books, magazines, unopened mail and clothing.
A friend of mine is dealing with a senior hoarding situation. Her father-in-law can only navigate through four rooms and has to climb over stuff to get into his bed. This gentleman is 98 years old with dementia and requires a walker.
Recently he injured his leg on a lawn mower that was in his living room. (You can’t make up this stuff.) More trip hazards included extension cords laying on the floor and throw rugs. Whenever his son tries to get rid of stuff the dad refuses. So there are three sofas in the living room and none are accessible. The son bought his dad a new flat screen TV and VCR. The new gifts were duct taped on top of the broken TV and VCR. When the dad received a new recliner for Christmas, it was positioned next to the old run down model. Every attempt to declutter is met with an irate senior who refuses to part with anything.
He should not be in this cluttery filthy home with a walker. A daughter is enabling him by bringing him groceries and medicine. There are piles of crap everywhere and you can barely make it from the chair in the living room to the kitchen.
Hoarders do vary. Some have the kitchen counters covered with expired food items. Green stuff is growing in the refrigerator. It’s a sickness. You cannot correct the problem by cleaning up for them once or twice. You can help make their environment safer on a temporary basis. But hoarding is an illness and they cannot stop until you get to the root cause of the hoarding. You cannot project your common sense on them.
Is your parent a hoarder? My mom collected bags and napkins. When I cleaned out my mom’s home, she literally had 17 black trash bags filled with bags. Wow! Have you had a hoarder move into your senior living community? What happened? Were they able to downsize their stuff?
Photo by Melody Komyerov.
With experience as both an industry expert and a loving daughter, Diane Twohy Masson is passionate about helping seniors find the retirement community that fits their price range, lifestyle, and needs. Her new guidebook offers a proactive approach to navigating the complex maze of senior housing options. It will help you understand the costs and consequences of the various possibilities, from home care to independent living, assisted living, group homes, memory care, and skilled nursing-care facilities.
“Your Senior Housing Options,” will be coming soon to Amazon.com. If you sign up for my weekly newsletter on the right side of this blog, you will be notified when my new book becomes available. Check out my new website: Tips2Seniors.com or please follow me on Facebook.
Diane Twohy Masson is the author of “Senior Housing Marketing – How to Increase Your Occupancy and Stay Full,” available at Amazon.com with a 5-star rating. The book is required reading at George Mason University as a part of its marketing curriculum. Within this book, the author developed a sales & marketing method with 12 keys to help senior living providers increase their occupancy.
Flu – Better at Home or Senior Community?
It’s flu season and I unfortunately succumbed with a 100.8 temperature reading and a horrible cough. My husband, Chris, was sicker than I. As we nursed each other back to health, I thought about single seniors trying to manage flu symptoms alone in their home.
What if a senior didn’t have enough groceries stocked at home? What if they were too weak to even make themselves a can of soup? Would they monitor their own temperature and take Tylenol every six hours? What about drinking enough liquids? Will anyone check on his or her well-being?
The flu has not struck at the Continuing Care Retirement Communities that I represent. It makes me feel good to know if one of our residents got the flu, in the independent living setting, room service could bring them a meal of soup, fruit and tea or what they need to start healing. If a senior resident wondered if they need to be hospitalized they could walk down the hall to the complimentary wellness clinic and ask the nurse. If they were really bad the senior resident could pull their emergency cord and a nurse or emergency medical technician would come help them. Wow! I did not have that luxury. Frankly, I could have used it Friday night when I considered going to the emergency room, because it was getting hard to breathe.
Assisted living and skilled nursing support residents 24-hours a day, so if a senior got the flu, they have caregivers who can nourish them back to health.
Some critics might say that a community setting promotes the spread of flu, with all those people living and dining together. There are small steps senior living communities can do to reduce this challenge. First and foremost, install hand sanitizer in strategic places in the community, such as the lobby and dining room entrances. Second, promoting flu shots. Plus if people are sick, such as myself, they just need to stay at home to reduce the spread of infection.
What are your thoughts? Is it better to have the flu isolated in your home or in a senior living community?
With experience as both an industry expert and a loving daughter, Diane Twohy Masson is passionate about helping seniors find the retirement community that fits their price range, lifestyle, and needs. Her new guidebook offers a proactive approach to navigating the complex maze of senior housing options. It will help you understand the costs and consequences of the various possibilities, from home care to independent living, assisted living, group homes, memory care, and skilled nursing-care facilities.
“Your Senior Housing Options,” will be coming soon to Amazon.com. If you sign up for my weekly newsletter on the right side of this blog, you will be notified when my new book becomes available. Check out my new website: Tips2Seniors.com or please follow me on Facebook.
Diane Twohy Masson is the author of “Senior Housing Marketing – How to Increase Your Occupancy and Stay Full,” available at Amazon.com with a 5-star rating. The book is required reading at George Mason University as a part of its marketing curriculum. Within this book, the author developed a sales & marketing method with 12 keys to help senior living providers increase their occupancy.
5 Goal-Setting Tips for 2015 Sales Success
Are you ready for a high-occupancy New Year? Did you hit your sales and occupancy goals for 2014? Congratulations, if you did. If you did not, draw a line in the sand and start over for 2015.
Here are five goal-setting tips for you and your senior living sales team:
- Have a goal meeting with yourself and then with your boss.
- What is the budgeted occupancy?
- Do you have enough walk-in traffic and leads in your database to generate the sales you need?
- Should you create some events to bring in new faces?
- Are you proud of the first impressions of your senior living community?
- What is your competition doing? Have a plan to differentiate yourself from them. Remember, no negative…
- Determine your “A,” “B,” and “C” players (the definition of “A,” “B,” and “C” players is HERE) and what each of their sales goals will be.
- Meet individually with each of your sales people. “A” players will automatically believe they can hit the 2015 goal. “B” players will believe after you individually coach and believe in him or her. “C” players will usually whine or complain about the goals. (Your coaching may turn them around or you may need to let them go if they don’t want to WORK to hit the goals.)
- Have a kick off meeting for the New Year or a marketing retreat. Acknowledge ALL good and great sales performance from 2014. Your “A” people will love the recognition. “B” people will be proud of their accomplishments. Everyone will thrive in this format and feel supported in achieving their personal and team sales goals for 2015.
- Implement a weekly and monthly tracking system to determine if your team members are on track or need additional coaching support.
Good luck and have a great 2015!
Photo credit: www.stylipics.com
Diane Twohy Masson is the author of “Senior Housing Marketing – How to Increase Your Occupancy and Stay Full,” available at Amazon.com with a 5-star rating. The book is required reading at George Mason University as a part of its marketing curriculum. Within this book, the author developed a sales & marketing method with 12 keys to help senior living providers increase their occupancy. Masson developed this expertise as a marketing consultant, sought-after blogger for senior housing and a regional marketing director of continuing care retirement communities in several markets. She has also been a corporate director of sales and a mystery shopper for independent living, assisted living, memory care and skilled care nursing communities in multiple states. Currently, Masson is setting move-in records as the regional marketing director of two debt-free Continuing Care Retirement Communities in Southern California – Freedom Village in Lake Forest and The Village in Hemet, California. Interestingly, this career started when she was looking for a place for her own mom and helped her loved one transition through three levels of care.
© Marketing 2 Seniors| Diane Twohy Masson 2014 All Rights Reserved. No part of this blog post may be reproduced, copied, modified or adapted, without the prior written consent of the author, unless otherwise indicated for stand-alone materials. You may share this website and or it’s content by any of the following means: 1. Using any of the share icons at the bottom of each page. 2. Providing a back-link or the URL of the content you wish to disseminate. 3. You may quote extracts from the website with attribution to Diane Masson CASP and link https://www.marketing2seniors.net For any other mode of sharing, please contact the author Diane Masson.
Seniors Choosing Isolation?
What a sad circumstance for seniors to be alone during the holidays. Is the isolation voluntary or involuntary? My poor mom has ecoli and was put into isolation at her skilled nursing community. Everyone has to wear a gown, gloves and a mask to enter her room. She will NOT get to dine with her fellow residents for four more days. Fortunately, she is more than halfway through her antibiotic and feels good now. She was in great spirits today and even invited me to stay for lunch!
Some seniors become isolated as they age in their home like my in-laws. They refuse to move to a retirement community. Both have dementia and neither of them drives. They are 100 percent dependent on one local son to bring them groceries, take them to the doctor and socialize with them. Is this enough human interaction? I don’t think so.
Other seniors determined to stay at home, use home care and become dependent on a single caregiver. Is this a healthy life? The rest of us interact with 10 or 20 people a day. What happens when someone only interacts with one person, day after day, month after month? Many years ago, my mom was in this situation and it was when the memory issues began.
Every senior faces a choice to plan ahead by moving to a senior living community or wait until a health care crisis and live with the consequences. I hope and pray that more seniors chose multiple human interactions by moving to a senior living community. My mom started to thrive again after she moved to assisted living. My in-laws could thrive again too, but they refuse.
My mom is in a good place and will see quite a few different staff during her isolation. My in-laws are 1000 miles away and will be in a lonely house for the holidays. The house can’t talk to them, smile at them or buy them groceries.
Diane Masson’s new guide book for seniors, “Your Senior Housing Options,” will be will be coming soon to Amazon.com. If you sign up for my weekly newsletter on the right side of this blog, you will be notified when my new book becomes available. Check out my new website: Tips2Seniors.com or please follow me on Facebook.
“Your Senior Housing Options,” is dedicated to my mother, whose stories are peppered throughout. Being her advocate for over ten years has taught me to be a better person. My mom has dementia, but I am truly blessed that she still calls me by name. Her smile and joy inspires me to see the positive side of life. It makes me want to reach out and help seniors and their families make better choices today so they can have more secure long-term care plans tomorrow.
10 Dementia Gift Ideas
My Mom’s Christmas Throw Blanket
When I brought my mom a Christmas gift from my brother and sister-in-law, she had no recognition on her face as she read the tag. My mom’s vascular dementia is stopping her from connecting her son’s written name with his face. That part of her brain is gone. So what do you do?
Does your mom or dad have dementia? Are they still at home or residing in an assisted living, memory care or skilled nursing community? My mom has had dementia for 12 years and has lived in skilled nursing care for 19 months. She cannot remember anything and only speaks clearly about 30 to 50 percent of the time.
My recommendation is to give a photo of yourself with your gift. Attach your photo directly to the gift. Your parent has a better chance of recognizing you in the photo than knowing who you are by reading a gift tag.
Here are 10 dementia gift ideas:
- A soft lap blanket – I gave my mom a small Christmas blanket and it was a homerun. Every time she sees it, she touches it and comments on the softness. My intention was giving a functional gift (keeping her warm) and an easy way for her to recognize the holiday season. It has really worked, because last night she talked about Christmas on her own.
- A manicure or hand massage – Hopefully this can be performed by you? It is a way to connect physically, so they can feel your presence and love. My mom loves having her nails done.
- A sweater – A nice red sweater or sweatshirt is always a hit. They like to feel the texture of different clothes. It keeps them warm. Their caregiver will dress them in the sweater and then keep reminding them that it is Christmas time. The red color seems to help the mood of the caregiver, which is always a bonus.
- Soft socks – If your mom or dad has swollen ankles, normal socks can feel binding. I get those soft stretchy socks you find in airports. They used to be easy for her to put on herself. Now she needs a caregiver to dress her.
- A holiday balloon – My mom used to read the paper daily to know the day and the year. Now, I put up seasonal balloons in her room, so she can know it is her birthday, Thanksgiving, Christmas, etc.
- A small fake tree with ornaments – If your parent still lives at home, maybe you can decorate for them? If they live in assisted living, memory care or skilled nursing care a tree always feels like home. Many communities cannot legally allow a real tree because of licensing, so be sure to ask.
- A ham – If your parent still lives at home, this is an awesome gift. They can heat the ham or eat it cold. They can make numerous meals out of it including sandwiches or with scrambled eggs. Yum!
- Bring lunch to them or go out to eat – Everyone gets sick of their own cooking or the community’s cooking. Something different and special is always a hit. The best part is spending time dining with you.
- An animated animal – If your parent still lives at home with a pet, then bring a gift for Fido or Fluffy. But if your parent lives in an assisted living, skilled nursing or memory care community a fake moving pet is outstanding. My mom has several fake cats and they completely enamor her, make her smile and laugh out loud. Pets are wonderful.
- The very best gift you can give is an hour of your time. Nothing is more important than spending a little quality time together.
Gift giving needs to be adjusted to the level of care and to the severity of your parent’s dementia. Good luck and share your other gift tips in the comment section.
Diane Masson’s new guide book for seniors, “Your Senior Housing Options,” will be will be coming soon to Amazon.com. If you sign up for my weekly newsletter on the right side of this blog, you will be notified when my new book becomes available. Check out my new website: Tips2Seniors.com or please follow me on Facebook.
“Your Senior Housing Options,” is dedicated to my mother, whose stories are peppered throughout. Being her advocate for over ten years has taught me to be a better person. My mom has dementia, but I am truly blessed that she still calls me by name. Her smile and joy inspires me to see the positive side of life. It makes me want to reach out and help seniors and their families make better choices today so they can have more secure long-term care plans tomorrow.
Powering Through a Tough Time
Sales offer each of us constant rejection. It takes a strong person to overcome 18 noes to gain two yeses. Some have it in their DNA to power through tough times and others don’t.
- When you are achieving or exceeding the sales occupancy goals – life is good.
- Missing sales goals can be painful and agonizing. Will you be fired?
How do you get back on track achieving sales and start boosting a plummeted self-esteem?
- Work on your self-talk. Keep that tape running in your head on a positive channel. If you can’t shut down your internal negative chatter try step two.
- Listen to positive sales CDs or tapes on your way to and from work. Zig Zigler, Tom Hopkins and Brian Tracy are always great choices to boost your spirits and inspire you with sales ideas.
- Make a decision to be grateful. Think of five things in your life that you are thankful for each morning.
- Find an encouraging mentor to be your cheerleader several times per week.
- Pray to find joy in helping a senior today. You can improve the life of a senior who is isolated in his or her home.
- Read a 25 second poem and get an instant attitude adjustment here.
What have you done to turn your attitude positive? Will you share your tips in the comments so others can benefit?
Diane Twohy Masson is the author of “Senior Housing Marketing – How to Increase Your Occupancy and Stay Full,” available at Amazon.com with a 5-star rating. The book is required reading at George Mason University as a part of its marketing curriculum. Within this book, the author developed a sales & marketing method with 12 keys to help senior living providers increase their occupancy. Masson developed this expertise as a marketing consultant, sought-after blogger for senior housing and a regional marketing director of continuing care retirement communities in several markets. She has also been a corporate director of sales and a mystery shopper for independent living, assisted living, memory care and skilled care nursing communities in multiple states. Currently, Masson is setting move-in records as the regional marketing director of two debt-free Continuing Care Retirement Communities in Southern California – Freedom Village in Lake Forest and The Village in Hemet, California. Interestingly, this career started when she was looking for a place for her own mom and helped her loved one transition through three levels of care.
© Marketing 2 Seniors| Diane Twohy Masson 2014 All Rights Reserved. No part of this blog post may be reproduced, copied, modified or adapted, without the prior written consent of the author, unless otherwise indicated for stand-alone materials. You may share this website and or it’s content by any of the following means: 1. Using any of the share icons at the bottom of each page. 2. Providing a back-link or the URL of the content you wish to disseminate. 3. You may quote extracts from the website with attribution to Diane Masson CASP and link https://www.marketing2seniors.net For any other mode of sharing, please contact the author Diane Masson.
Reputable Home Care Costs Results
A special shout out to those of you who shared around the clock home care costs from New York, Boston, North Carolina, Florida, Tennessee, Utah, Ontario, and California. Those home care prices are listed in the comments of my blog post from last week, “Reputable Home Care Costs.”
There are a lot of fly by night home care companies and I am trying to provide accurate around the clock home care “live-in” pricing for my new book that is scheduled to be out in January.
The title of my new book has been updated to, “Selecting Senior Housing – Your Proactive Guide.”
Results for around the clock “live-in” caregivers:
- New York – $15,168 a month
- Boston – $9,300 – $10,075 a month
- North Carolina – $13,764 – $17,856 a month
- Florida – $12,276 a month
- Nashville, Tennessee – $11,160 – $22,320 a month
- Salt Lake City, Utah – $12,240 – $14,570
- Ontario – $18,600 – $21,576
- Sacramento, CA – $12,400
- San Francisco, CA – $11,532 – $20,088
If any other senior living professionals would like to your city and state home care prices for “live-ins,” please add it to the comment section below. Please remember, the home care prices are for two – 12 hour shifts or three – eight hour shifts only. Thanks!
“Selecting Senior Housing – Your Proactive Guide,” will be coming soon to Amazon.com. If you sign up for my weekly newsletter on the right side of this blog, you will be notified when my new book becomes available. Check out my new website: Tips2Seniors.com or please follow me on Facebook.
Diane Twohy Masson is the author of “Senior Housing Marketing – How to Increase Your Occupancy and Stay Full,” available at Amazon.com with a 5-star rating. The book is required reading at George Mason University as a part of its marketing curriculum. Within this book, the author developed a sales & marketing method with 12 keys to help senior living providers increase their occupancy. Masson developed this expertise as a marketing consultant, sought-after blogger for senior housing and a regional marketing director of continuing care retirement communities in several markets. She has also been a corporate director of sales and a mystery shopper for independent living, assisted living, memory care and skilled care nursing communities in multiple states. Currently, Masson is setting move-in records as the regional marketing director of two debt-free Continuing Care Retirement Communities in Southern California – Freedom Village in Lake Forest and The Village in Hemet, California. Interestingly, this career started when she was looking for a place for her own mom and helped her loved one transition through three levels of care.
© Marketing 2 Seniors| Diane Twohy Masson 2014 All Rights Reserved. No part of this blog post may be reproduced, copied, modified or adapted, without the prior written consent of the author, unless otherwise indicated for stand-alone materials. You may share this website and or it’s content by any of the following means: 1. Using any of the share icons at the bottom of each page. 2. Providing a back-link or the URL of the content you wish to disseminate. 3. You may quote extracts from the website with attribution to Diane Masson CASP and link https://www.marketing2seniors.net For any other mode of sharing, please contact the author Diane Masson.
Reputable Home Care Costs?
If you work in the home care industry, I need your help to answer a few quick questions. What does it cost in your city and state to have around the clock home care? What is the difference in cost between three shifts of caregivers in a 24-hour period who each spend eight hours a day with a client versus a live-in caregiver?
Please comment as soon as possible, because I am trying to compile accurate pricing information for a new guide book that I have written for seniors, “Selecting Senior Housing for Seniors in the Silver Tsunami.” Recently I blogged about reputable home care costing more than hiring a caregiver “under the table.”
Statistics are telling me that the cost of a reputable home care company providing around the clock nonmedical caregiving is around $15,000 to $18,000 a month. Do you agree? This includes three shifts of caregivers in a 24-hour period who are awake and can help the senior client at any time. My understanding is that live-in caregivers cost less, the senior client must be able to sleep through the night, and the caregiver by law gets eight hours of sleep. Is this true?
When you comment, please provide your city and state. It would be excellent if this discussion could accumulate a response from every state in the United States and show costs in other countries as well.
Thanks for participating.
“Selecting Senior Housing for Seniors in the Silver Tsunami,” will be coming soon to Amazon.com. If you sign up for my weekly newsletter on the right side of this blog, you will be notified when my new book becomes available. Check out my new website: Tips2Seniors.com or please follow me on Facebook.
Diane Twohy Masson is the author of “Senior Housing Marketing – How to Increase Your Occupancy and Stay Full,” available at Amazon.com with a 5-star rating. The book is required reading at George Mason University as a part of its marketing curriculum. Within this book, the author developed a sales & marketing method with 12 keys to help senior living providers increase their occupancy. Masson developed this expertise as a marketing consultant, sought-after blogger for senior housing and a regional marketing director of continuing care retirement communities in several markets. She has also been a corporate director of sales and a mystery shopper for independent living, assisted living, memory care and skilled care nursing communities in multiple states. Currently, Masson is setting move-in records as the regional marketing director of two debt-free Continuing Care Retirement Communities in Southern California – Freedom Village in Lake Forest and The Village in Hemet, California. Interestingly, this career started when she was looking for a place for her own mom and helped her loved one transition through three levels of care.
© Marketing 2 Seniors| Diane Twohy Masson 2014 All Rights Reserved. No part of this blog post may be reproduced, copied, modified or adapted, without the prior written consent of the author, unless otherwise indicated for stand-alone materials. You may share this website and or it’s content by any of the following means: 1. Using any of the share icons at the bottom of each page. 2. Providing a back-link or the URL of the content you wish to disseminate. 3. You may quote extracts from the website with attribution to Diane Masson CASP and link https://www.marketing2seniors.net For any other mode of sharing, please contact the author Diane Masson.
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